Harnessing Podcast Series for Business Growth with Kerry Dobson
Transforming Your Expertise Through a Podcast Series: Insights from Kerry Dobson Host of The Book Desserts Podcast
Want to have a podcast but not the pressure of weekly content creation?
Maybe you aren’t really looking to create a show – but want a better way to follow up with new connections? Or a more creative lead magnet?
Maybe you’d like a personalized approach to answering potential customer questions?
Or you want a really unique way to reach out to your ideal clients that showcases your expertise and gives them a deeper connection with you.
Then maybe you should consider a podcast series.
In this episode, I sit down with The Book Desserts host Kerry Dobson and we talk about how she has leveraged a 10 episode podcast series to accomplish all of that and more.
We also get some bonus insights into how Kerry is leveraging a private podcast as an alternative to your typical weekly newsletter and the benefits her business has seen from this strategy.
For anyone who thinks that podcasting is a burden but really loves the authenticity that having your voice lends to your content, this episode is for you!
00:06 A Podcasting Mishap
01:06 Meet Kerry Dobson – Podcast Host and Group Program Architect
02:09 Kerry’s Podcast Journey
02:49 The Book Desserts Podcast
05:47 Challenges and Growth
06:34 Private Podcast Benefits
09:22 Podcasting Tips and Tools
17:46 Future Plans and Advice
Catch up with Kerry:
It’s never just the book that has the most impact- it’s what you do with it afterwards. Do you have a book or are writing a book and you know you want to support your audience in taking your ideas and applying it in their lives, businesses, relationships, or careers? One way you can do that is with a group program. You can help your readers to go deeper with your ideas and frameworks. They can try things out and get help and support from you and other readers while they do. If you think about the impact that you want to have, you want to go beyond the pages of your book using author led groups, then this podcast is for you.
The Books Desserts Podcast Series
Join her private podcast, The Great Group Revolution
Tech Mentioned:
Hello Audio (for private podcast hosting)
My Tech Stack:
Wanna know what I’m using to produce my content? Here you go!
Streamyard (recording the interview)
Descript (for editing and repurposing)
